We often hear that actions speak louder than words. That’s true. Nowadays, in virtual space, one image is more powerful than 1000 words. On Social Media you need good visual content to stand out.
My best sample is this post. No one of you would open it if I haven’t chosen this picture for this blog article. Having a nice picture on your post means the success of your words. If someone likes your picture, will read your words. If you are not good enough to choose an image that speaks about, you are not good at words either.
Use good creative pictures, be unique, suggest in 1 image what you will say in 1000 words. On so many posts from so much social media channels, a good picture makes the change.If they like your picture, they will read your content. If they read your content and is relevant to the image, they will like/share/follow.
Influencer not salesperson
There are a lot of influencers which will be happy to provide a review and tag your product into their Instagram posts. Let’s be honest. That has no more effect on bringing more sales or visits to your website. Most of the influencers accept more and more collaborations without being aware if that content is relevant for their audience. Also they transform all the posts into advertising. Your product doesn’t receive anymore added value because people is aware of all that sponsored posts. Try not collaborate with this type of influencers because is not good for your business. The marketplace is a hard game where you can’t win if you bring some fake players.
Better you collaborate with influencers for their visual content and picture’s style. Ask your influencer to provide good pictures with your product and take shots in new creative ways. This will bring more value to your product. You will have high quality content for your own social media profiles and you will have passionate influencers which will invest more time and ideas to help you.
Be coherent, be creative.